The word for 06.11.09 is BRANDING

Todays word is Branding and l thought to myself, not a difficult word..lets go. Once again l discovered not as easy as l thought! This time the problem was too many images to choice from! So l needed to think, ok but which one would everyone recogine not just if you live in London, like l do? I recognise the red star from the cups of the coffee chain Pret a Manger....but l dont think they are all over U.K.  London buses, orange carrier bags for Sainsbury Supermarket and so on. Eventually decided on MacDonalds because you only have to see part of the "M" or thr red and yellow, to know thats MacDonalds....and its world wide! Mind u..have you noticed that some of those  MasDonald signs, as in Putney... is now green NOT red! I wonder what that will do for the Brand?

brand |brand|noun1 a type of product manufactured by a particular company under aparticular name : a new brand of detergent.• a brand name : the company will market computer software under its own brand.• a particular type or kind of something : the Finnish brand of democraticsocialism.2 an identifying mark burned on livestock or (esp. formerly) criminals orslaves with a branding iron.• archaic a branding iron.• figurative a habit, trait, or quality that causes someone public shame or disgrace : the brand of Paula's alcoholism.3 a piece of burning or smoldering wood : he took two burning brands from the fire.• poetic/literary a torch.4 poetic/literary a sword.verb [ trans. ]1 mark (an animal, formerly a criminal or slave) with a branding iron.• mark indelibly : an ointment that branded her with unsightly violet-colored splotches.• describe (someone or something) as something bad or shameful : the media was intent on branding us as communists | [ trans. ] she was branded a liar.2 assign a brand name to : [as adj. ] ( branded) branded goods at low prices.• [as n. ] ( branding) the promotion of a particular product or company by means of advertising and distinctive design.DERIVATIVESbrander |ˈbrøndər| nounORIGIN Old English , of Germanic origin; related to German Brand, also to burn 1 . The word originally meant [burning] or [a piece of burning or smoldering wood] ( sense 3); the verb sense [mark permanently with a hot iron] dates from late Middle English . The noun sense [mark of ownership made by branding,] based on the latter, arose in the mid 17th cent., and from it is derived sense 1 (early 19th cent.).